At this stage, the flooring environmental protection wind prevails, most consumers are more concerned about the environmental characteristics of flooring products than the price of flooring products, but it is outrageous that some flooring products have begun to gradually detach from the essence of environmental protection, but with the marketing concept draped in "fancy clothes" on the consumer stage.

　　Industrial growth for the development of environmentally friendly flooring has constraints

　　Of course, the flooring industry, the current state of environmental protection and low-carbon industrial base, the flooring industry is a low threshold of access to the industry, is still in the rough manufacturing industry, or rely on the traditional comparative advantage in the growth of the industry.

　　The early development of China's flooring industry, mainly relying on traditional comparative advantage, that is, relying on low-cost labor, resources, etc., does not require much technological innovation to obtain better growth and obtain considerable profits. Thus, once the price of raw materials, human resources costs rise, many flooring companies began to be caught in a dilemma: once the price of products will affect sales, not to raise prices will affect the growth of profits, do not know how to do.

　　In fact, due to the long-term in the "foster respect" state, the lack of necessary innovation, domestic enterprises themselves in the scale of strength, brand, capital, technology and other aspects of the existence of serious deficiencies. Environmental protection and low-carbon, requires not only a concept, but also a performance of ability, so to do environmental protection and low-carbon for enterprises, is also a very difficult thing.

　　Consumers are missing the right way to consume

　　What makes the industry feel resentful is that many high-carbon products can also be on the consumer stage in a dignified manner, and, due to the lack of comprehensive national authoritative certification, the so-called high-carbon or low-carbon, in many cases, are only the manufacturer's own words, "obviously high-carbon products can also be packaged very low-carbon, so that we are originally very willing to produce low-carbon products manufacturers had to take another response."

　　According to the industry, as they are a relatively large market share of the brand, the product grade is also very rich, so their approach is the overall brand is relatively low-carbon, environmental protection, and the high-end products often really do this, but for the low-end products, sometimes have to use some so-called environmentally friendly raw materials.

　　Based on this, the industry also called on the state, society, enterprises and consumers should act to actively advocate environmental protection consumption methods, to drive the development of environmentally friendly flooring industry.

　　Flooring enterprises are in need of technological innovation for structural adjustment

　　Subject to flooring technology innovation backward, China's flooring industry in the structural adjustment is relatively slow, environmental protection low-carbon flooring product development is also poor. In fact, to achieve the development of flooring towards environmental protection and low-carbon direction, it is necessary to strengthen technological innovation and new product development work.

　　Industry insiders said that the production and R & D management, to see the low level of production technology in China's flooring enterprises, ignoring the development of new environmentally friendly products, which is in line with international standards. Although the road is difficult, but the industry also expressed great expectations for the future development of environmentally friendly flooring.